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Tuesday, February 23, 2010

"A Better Chance of Keeping the Doors Open to the Kind of Old-School Communication That Matters Most"

Gary Ledbetter:

Just because we can impulsively tell our rapt audience we're having Spam for breakfast or that we strongly dislike the governor is no reason that we must tell them. If we'll run counter to the stated purposes of some communications tools, if we'll think half a tick about our readers and our priorities before hitting "send," we stand a better chance of keeping the doors open to the kind of old-school communication that matters most. We might find people drawn to what we stand for rather than confused or offended by what we appear to be.

Read the whole thing. It's a warning particularly for pastors and other church leaders, but all of us need rein in our impulse to spout off. That way "we stand a better chance of keeping the doors open to the kind of old-school communication that matters most."

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