As for your name, we recommend that you stay away from "Christians," as that will only remind people of your founder and his gruesome death. We think "Followers of Jesus" would work, as it would focus on the life of your founder and emphasize his ethical genius. It would also downplay redemptive religion, with all its talk of sin and repentance, as well as that business about his coming again (such speculative theology will do your movement no good, in our opinion). "Followers of Jesus" is also vague enough to leave room for the imagination, allowing you to shape the movement according to the felt needs of your target audience.
--Mark Galli, imagining the advice a marketing firm would give the first-century apostles about the new church
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