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Wednesday, February 04, 2015

This week's newsletter from Karen

It has become an American tradition for companies to put their most creative advertising on display during the Super Bowl. Why not? They have a captive audience of millions and many of those millions are eagerly (consciously and sub-consciously) looking for products and services to make life better. Simple supply and demand.

What if next year during the Super Bowl a commercial ran for a product described as perfect, sure, right, pure, clean, and true? What if this product guaranteed to simultaneously 1) give energy, 2) be easy to use, 3) increase joy, 4) educate, 5) never be in short supply, and 6) be 100% decent? What if this product was going to be made free to everyone, but to have it would be worth more that the going price of gold? What if using it as it is intended would produce a huge return on investment?

Would there be a market for such a product?

Luckily, we aren’t waiting for a research and development team in a laboratory somewhere for such a product. It’s been on the market for thousands of years.

In Psalm 19, David describes this product - God’s word. It reads, “The law of the Lord is perfect, reviving the soul; the testimony of the Lord is sure, making wise the simple; the precepts of the Lord are right, rejoicing the heart; the commandment of the Lord is pure, enlightening the eyes; the fear of the Lord is clean, enduring forever; the rules of the Lord are true, and righteous altogether. More to be desired are they than gold, even much fine gold; sweeter also than honey and drippings of the honeycomb. Moreover, by them is your servant warned; in keeping them there is great reward.”

My prayer is that each and every day (not just on Super Bowl Sunday) believers will be walking commercials for one of the best products ever to hit the market – God’s Word – and that those acting upon our advertising will find the great return on their investment – salvation through Jesus Christ.


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