It has become an American tradition for companies to put
their most creative advertising on display during the Super Bowl. Why
not? They have a captive audience of millions and many of those millions
are eagerly (consciously and sub-consciously) looking for products and
services to make life better. Simple supply and demand.
What if
next year during the Super Bowl a commercial ran for a product described
as perfect, sure, right, pure, clean, and true? What if this product
guaranteed to simultaneously 1) give energy, 2) be easy to use, 3)
increase joy, 4) educate, 5) never be in short supply, and 6) be 100%
decent? What if this product was going to be made free to everyone, but
to have it would be worth more that the going price of gold? What if
using it as it is intended would produce a huge return on investment?
Would there be a market for such a product?
Luckily,
we aren’t waiting for a research and development team in a laboratory
somewhere for such a product. It’s been on the market for thousands of
years.
In Psalm 19, David describes this product - God’s word. It
reads, “The law of the Lord is perfect, reviving the soul; the
testimony of the Lord is sure, making wise the simple; the precepts of
the Lord are right, rejoicing the heart; the commandment of the Lord is
pure, enlightening the eyes; the fear of the Lord is clean, enduring
forever; the rules of the Lord are true, and righteous altogether. More
to be desired are they than gold, even much fine gold; sweeter also than
honey and drippings of the honeycomb. Moreover, by them is your servant
warned; in keeping them there is great reward.”
My prayer is
that each and every day (not just on Super Bowl Sunday) believers will
be walking commercials for one of the best products ever to hit the
market – God’s Word – and that those acting upon our advertising will
find the great return on their investment – salvation through Jesus
Christ.
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