From Forbes “What Men And Women Are Doing On Facebook”--
Women tend to get more personal. Women want to learn about real people experiencing similar conflicts. "Women are online solving real-life issues. If I'm a mom who is about to start potty training, it's important to me to hear how other real moms are doing it," says Kahn.
Men, on the other hand, are researchers and social climbers. Professor of social media marketing at UC Berkeley, Lorrie Thomas, says men use social media as an "interactive Rolodex," storing contact information for future use.
Sherry Perlmutter Bowen, a gender and communication professor at Villanova University in Pennsylvania, says she's seeing men use social media to gather information and boost their influence. "I see males espousing their wisdom on social media sites and using social media to sell, to compete, to 'climb the ladder,'" she says.
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Men are also more active users of YouTube, with about 20% more men visiting the video-sharing site per week, according to the BlogHer-iVillage study. Camahort Page believes men prefer the site because it is more passive. "[YouTube] is about finding, consuming and passing along content, but it's not about conversation."
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